These days, your business just isn’t cool if you’re not using some form of social media. A report done by the guys over at SocialMediaExaminer.com revealed that amongst marketers, Facebook still remains the top of the social media pack.
The top five social media networks/tools used by marketers are Facebook, Twitter, LinkedIn, blogs and YouTube, in that order. A whopping 92% of marketers use it to enhance their businesses, and 72% plan to increase activities on Facebook. And it comes at no surprise too; with 955 million monthly users and 852 million daily logins, Facebook remains the most frequently checked website on the Internet.
The Social Media Marketing Industry Report 2012 is the fourth annual study done by SocialMediaExaminer to understand how marketers are using social media.
Also particularly interesting was the addition of the Photo sharing sites category in the report. 21% of marketers are using sites such as Pinterest, Instagram and Flickr to boost their businesses.
The study coincides with a more recent study done by RichRelevance, which is an analysis of nearly 700 million shopping sessions on leading U.S. retail sites. The study revealed that Facebook dominates as a source to drive traffic to online retail sites. Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%).
While Facebook still rules, it’s clear that photo apps like Pinterest are gaining popularity too, marking the rising trend of visual social media marketing. Photos do speak a thousand words eh?
Oh, RichRelevance has a cool infographic on their study too, check it out:
