Content Marketing
At the core of our content offering is an editorial team made up of former journalists and editors. We build content strategies, narratives, and write engaging bylines or create in-depth reports by finding the story among your raw data.
We are digital-first in our approach, and understand how to create content that generates leads. We also know visuals are key to bringing your story to life, and our in-house design team can produce bespoke illustrations,animations and infographics for your digital and social campaigns.
Content Marketing
At the core of our content offering is an editorial team made up of former journalists and editors. We build content strategies, narratives, and write engaging bylines or create in-depth reports by finding the story among your raw data.
We are digital-first in our approach, and understand how to create content that generates leads. We also know visuals are key to bringing your story to life, and our in-house design team can produce bespoke illustrations,animations and infographics for your digital and social campaigns.
Click the thumbnails on your right to explore our Content Marketing success stories >>
Our content approach
1. Strategy
- Content strategy
- Target audiences / industries
- KPIs / Business goals
- Content audit
2. Creation & Management
- Blogs
- Thought leadership
- Newsletters
- eBooks / whitepapers / infographics
- Owned research
- Social media content
3. Content Promotion
- Social media management
- Newsletter management
- Downloaded content
- Earned media (PR) push
4. Measuring
- Newsletter open rates / click-throughs
- Sign-ups and downloads
- GA set up
- Social media KPIs / engagement rates
Our content approach
1. Strategy
Content strategy
Target audiences/industries
KPIs/Business goals
Content audit
2. Creation & Management
Blogs
Thought leadership
Newsletters
eBooks/whitepapers/infographics
Owned research
Social media content
3. Content Promotion
Social media management
Newsletter management
Downloaded content
Earned media (PR) push
4. Measuring
Newsletter open rates/click-throughs
Sign-ups to Surge Circle
GA set up
Social media KPIs/engagement rates
Creating insights-driven content
Brands from all across the region have trusted us to create the content needed to generate leads, pitch to media, or push on social platforms. We can manage the process from end-to-end, even helping to create surveys that gather data to form a story, ensuring your voice and insights are unique and newsworthy:
Planning
Sit down with your team to come up with an owned research piece that appeals to target audience and addresses key topics media will pick up.
Planning
Sit down with your team to come up with an owned research piece that appeals to target audience and addresses key topics media will pick up.
Survey Support
Reverse engineer the desired outcome of the report to design a survey. If done with a third-party research partner, we can help to manage this.
Survey Support
Reverse engineer the desired outcome of the report to design a survey. If done with a third-party research partner, we can help to manage this.
Content Creation
Mutant's expert content team will analyse the data, suggest a structure, and then write the entire report.
Content Creation
Mutant's expert content team will analyse the data, suggest a structure, and then write the entire report.
Design
Our in-house design team can fully design the report, including any graphical data, illustrations, etc.
Design
Our in-house design team can fully design the report, including any graphical data, illustrations, etc.
PR Push
Once completed, our PR teams will extract key data and pitch the report and its insights to targeted media
PR Push
Once completed, our PR teams will extract key data and pitch the report and its insights to targeted media
Shareable Bite-Sized Content
Extract key data for blogs, infographics, short-form content for social plaforms, videos, webinars, and many more.
Shareable Bite-Sized Content
Extract key data for blogs, infographics, short-form content for social plaforms, videos, webinars, and many more.