Using Our Mutant Superpowers For Good
Here at Mutant, we all have superpowers — be it PR, content, branding or design. And if you’re familiar with superhero movies, you’ll know that superheroes are ...
Why Mutant For Good Is Making Ocean Conservation Personal
Sandy beaches and sea breeze; beautiful blue oceans that are teeming with life. I’m not talking about a remote tropical paradise, I'm talking about our home - ...
Why We’re Launching Mutant for Good, Our First CSR Initiative
This year marks Mutant’s 10th anniversary. It’s been an incredible decade of growth, successes, valuable lessons, and failures. We’ve had plenty of st ...
Making It Human: How Athletes Brought The Hub To Life
When it comes to strong social media content, human stories shine. Social media users reward good storytelling, and love content that revolves around interesti ...
Meme-ingful Content: How To Amplify Your Brand With Memes
Brand humour is one of the hardest wins to achieve. Sometimes it may feel like a confusing game of dice - how can your brand make memes, and what do (can?) you ...
The Art Of Running A PR Event
When people think of PR events, they often think of big-bang launch events with the sole purpose of announcing the company’s latest achievements or milestones. ...
The Workplace Was Created For Extroverts — Let’s Make It Inclusive For Introverts
Diversity and inclusion have increasingly become integral pillars for businesses, especially within the past few years. We’re seeing more companies devoting re ...
How To Humanise Your Brand
Who ever thought that the day would come where Microsoft Windows would be making viral, five-second videos on Tiktok and that big brands like Amazon, Adobe and ...
Social Media Platforms That Brands Can (And Should) Leverage
One of the most memorable quotes from the 2010 film The Social Network, is when Justin Timberlake’s Sean Parker says: “We lived on farms and then we lived in c ...
How To Boost Campaigns During Ramadan And Raya
With festive woven ketupat artfully displayed, pelita lamps providing a welcoming glow, the upbeat tune of Sudirman singing “Balik Kampung”, and the smell of l ...
How To Do PR for the F&B Industry
Back in the day, you could write a press release to announce a new product, menu or campaign you have and voilà – press coverage and happiness served on a plat ...
How Powerful Brainstorming Led To a Global PR Award Win
In October 2021, Mutant Communications' Heather Seet and Victoria Brown won Gold at ICCO’s inaugural Next Generation PR Word Cup, beating out global teams to b ...