Case Study:

M1

m1-single-MBP-01

Job Scope

PR, social media

Date/Duration

Ongoing retainer since 2019

Brief/Objectives

Mutant provides ongoing support for M1’s PR initiatives and management of their corporate LinkedIn page.

Mutant has also played a role in amplifying the LinkedIn profiles of several key M1 leaders through thought-leadership content on various topics across the telecommunications industry.

M1-ipMockup-01

Results

0
short form posts
in 2021
0
thought-leadership blogs
for C-suite executives

Results

Working in close collaboration with the M1 Corporate Communications team, Mutant strategizes and develops a range of both short-form and long-form content for M1’s corporate LinkedIn page, on themes like:

  • Business & company announcement
  • Amplifying media wins and articles
  • Showcasing partnerships and case-studies
  • Sharing thoughts, recognitions & anecdotes to drive positive Employer Branding stories
  • Putting a spotlight on M1’s leadership team by sharing about their participation in events, panel sessions, etc.
In 2021, we have created 28 short form posts (and counting) of this nature. Additionally, we have also worked on 7 thought-leadership blogs on behalf of C-suite executives at M1 to amplify key announcements and initiatives.
M1
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