To position Meltwater as a leading media intelligence company, increase visibility in key media targets and drive business leads.
Solution
In addition to a robust mix of interview opportunities and thought leadership editorials, we maintain a healthy pipeline of year-round coverage by monitoring daily news cycles for potential newsjacking opportunities and providing journalists a fast turnaround on timely data to support their stories. Beyond this, we’ve conceptualised & created several data-driven whitepapers to engage media and potential clients within Meltwater's target industries.
Results
>0
media coveragein the first year
0%
total coverageplacements secured
>
marketing qualified leads from leading brands
Results
We started working with Meltwater back in 2017, securing over 210 pieces of coverage within the first year itself.
Over 70% of our media coverage can be attributed to data placements in timely stories such the Trump-Kim Summit, Singapore Annual Budget, F1 races, etc.
Over time, we’ve built a media reputation for delivering fast and impactful insights, and are now proactively approached by top-tier publications such as Marketing Interactive, The Straits Times and The Business Times to supplement data for their news stories.
Research reports we’ve put together over the years have brought in more than 500 marketing qualified leads for Meltwater in their target industries, on top of driving top-tier media coverage.
