In 2023, both PR and content will continue to present businesses with opportunities that give them a real competitive edge. To that end, we’ve put together a useful playbook for the new year, outlining our thoughts on how to create solid content and PR strategies that will help businesses boost visibility while also weathering any challenges that may crop up.
Through our experience working with major brands, including Meta, Disney, Samsung, Shopee, and Subway, amongst others, we’ve identified five unique strategies for content and PR that are specific to Southeast Asia.