Is AI The End Of Human Creativity?
As a creative, I’m not a fan of AI. Sure, I’m in awe of the technology. The fact that it can spawn an infinite amount of possibilities generated by prompts ...
B2C PR vs B2B PR: How To Be a Pro In Managing Both
Since starting my career in public relations (PR), I’ve had the opportunity to work with different clients across various industries including technology, cons ...
The Importance Of Consistency In Brand Design
The saying “consistency is key” might feel like a cliche – but it’s a cliche because, quite simply, it’s true. We commit to consistent behaviours every day in ...
5 Tips To Create A Successful Ramadan Campaign
Ramadan is a significant religious observance for Muslims worldwide, including in Indonesia, which has the world’s largest Muslim population. The month of ...
Why PR Teams Need To Be Prepared To Fight Fake News And Weaponised Misinformation
For the past decade, global organisations have emphasised building brand reputation, heavily investing both time and money into building this endeavour. Howeve ...
Using Our Mutant Superpowers For Good
Here at Mutant, we all have superpowers — be it PR, content, branding or design. And if you’re familiar with superhero movies, you’ll know that superheroes are ...
Why Mutant For Good Is Making Ocean Conservation Personal
Sandy beaches and sea breeze; beautiful blue oceans that are teeming with life. I’m not talking about a remote tropical paradise, I'm talking about our home - ...
Why We’re Launching Mutant for Good, Our First CSR Initiative
This year marks Mutant’s 10th anniversary. It’s been an incredible decade of growth, successes, valuable lessons, and failures. We’ve had plenty of st ...
Making It Human: How Athletes Brought The Hub To Life
When it comes to strong social media content, human stories shine. Social media users reward good storytelling, and love content that revolves around interesti ...
Meme-ingful Content: How To Amplify Your Brand With Memes
Brand humour is one of the hardest wins to achieve. Sometimes it may feel like a confusing game of dice - how can your brand make memes, and what do (can?) you ...
The Art Of Running A PR Event
When people think of PR events, they often think of big-bang launch events with the sole purpose of announcing the company’s latest achievements or milestones. ...
The Workplace Was Created For Extroverts — Let’s Make It Inclusive For Introverts
Diversity and inclusion have increasingly become integral pillars for businesses, especially within the past few years. We’re seeing more companies devoting re ...