Case Study:
Hootsuite
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Job Scope
PR, content
Date/Duration
April 2016 - present
Brief/Objectives
Strong PR and content-led campaign across APAC. Building thought leadership of Hootsuite executives through content and executive profiling in APAC. Hyper-localised quarterly data-driven research and whitepapers. Strategic consultation to help drive brand awareness and visibility among enterprise businesses
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0
placements in H1 throughhyper-localised pitches
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0
k
views in 24 hours
>
m
views to date
Built up profiles of senior executives in regional Tier 1 titles including CNBC, The Business Times and Tech in Asia. Coverage around whitepapers, reports and infographics, with high engagement on social. Global lead agency for Hootsuite’s Digital in 2018 Report PR amplification in APAC, securing over 200 placements in H1 through hyper-localised pitches in each market. Developed and secured coverage for bylines in top-tier marketing trade titles including Mumbrella Asia, The Drum and CMO Innovation. Digital in 2018 report: Over 14,000 views in 24 hours & over a million views to date.
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