To increase Taiwan-based iKala’s visibility in Southeast Asia and position them as a leading industry voice
Solution
We started working with iKala in 2020 to develop a strong local narrative and leverage that, along with key business updates such as their series B funding, to land top-tier media opportunities in the region. We also conceptualised and led their first data-driven report around social commerce – a rising phenomenon in the region and a key business area for the iKala team.
Results
0+
organic media storiesin the first 6 months
>0
of coveragelanded in Tier-1 publications
Results
Secured 50+ organic media stories in the first 6 months of the retainer
More than 60% of coverage landed in Tier-1 mainstream, technology, business and trade publications
The research report itself drove over half of these media stories, and was also extremely well-received by industry professionals, opening up various key opportunities & partnerships for iKala
