Ongoing since 2020
Temple Street is a cocktail brand that launched in Singapore in the midst of the Covid-19 pandemic, bringing unique single-pour tipples with the twist right to people’s homes. Although the brand is owned by Trouble Brewing, the business wanted to be positioned separately with its own clear brand identity and narrative.
Brand Audit, Brand Strategy, Brand Positioning, Key Messaging, Visual Identity System
In a quick turnaround time due to Covid - and in order to capitalise on consumers ordering alcohol to their homes during lockdown - Mutant helped to completely build the bottled cocktail branding, labels, logos and brand narrative, in line with a PR push and ongoing marketing efforts.
- Commencing with a brand audit and overview of Singapore’s changing beverage market, Mutant was able to develop an effective brand strategy and positioning, to ensure Temple Street entered the market with a bang.
- Mutant created a full range of labels and identities for each individual bottled cocktail flavour
- Supported the development of the eCommerce platform and digital strategy