3 Ways to help bring your content back to life

Creating content may seem simple, and sure enough it is, but keeping your audience engaged is a totally different game. When we talk about content, you might automatically think of a blog post or article that you post onto your website, and while this may be partly true, content can come in many different forms, such as videos, graphics and e-books. Often these can be a lot more interesting and creative – and is exactly what is needed to keep your readers interested and engaged.

Here are three tips you can use to keep your content alive, and your audience coming back for more:

1  Repurpose and re-use

No doubt you have already written a lot of content, much of it is probably timeless. Great – don’t waste it. Just because you’ve written a blog and posted it on your website one year ago, doesn’t mean it needs to stop there. You can re-use your evergreen content and repurpose it for a different platform. For example, if you’ve shared some amazing healthy tips about the different ways to use chia seeds, why not create bite-sized video content and deliver this across your social media channels. You can even do a recipe album on Facebook. Remember, there are endless ways to revitalize older content and re-fresh it to keep your readers excited and engaged with your brand.

2  Hook with a headline

You can spend all the time in the world creating something fancy, and sure, that’s very important. But what’s equally important is the hook of your headline. Your headline is what will draw readers in and get them to click your material. Get creative and tip the readers off with just enough information to maintain the mystery. But make sure you’re genuine with your headlines and avoid creating clickbait headlines as that will just annoy people. Here’s a great example from Buzzfeed on Facebook for all you Friends lovers out there. I don’t know about you, but I certainly clicked on this link.

3 Get personal

Gone are the days where direct selling was the main way to secure business. We’re now living in a world where customers want to see the ‘real’ you – and the Internet and social media have opened the doors to this type of discovery. Your customers want to know your story, the people behind the brand, and they want to talk to you. Share real stories about real people – be it case studies or behind-the-scenes footage. Open the lines of communication with your customers through social media by posting exciting and fun content, and write as you would speak – you know, like a conversation.

It’s time to let your customers in and get personal. Tell your brand story and develop content with a human element. Show people who you are and what you can do without making an obvious sales pitch. Your content strategy should be filled with cool ideas that have your customers craving for more. The key is to have fun, be consistent and creative.

Let us help you bring your content back to life – drop us a message at hello@mutant.com.sg

6 golden rules for effective content marketing

Producing content is dead easy. Producing content that converts, not so much.

Due to the sheer volume of thought leadership, blogs, videos and infographics floating around the internet, your audience’s expectations of what constitutes ‘good’ content has changed. Active digital audiences want more engaging, relevant, smarter, and faster content than ever before.

By taking the time to cater to the needs of your target viewer, you’ll hold their attention – and their loyalty.

Here are a few key things to keep in mind before posting up a flurry of blog posts:

1. Relevance: Does your article contain your company’s key messages? There has to be a connection between the brand and what you’re publishing. Let’s say you’re creating a hilarious corporate cat video and it gets lots of clicks. That’s great, but what’s the point if the viewer isn’t your target audience?

2. Purpose: Does your article or video add value to your audience and your business? What are they getting out of it and learning from you? Before producing anything, ask yourself what the business objective is for both your viewer and yourself. Does it improve someone’s business, lifestyle or even state of mind?

3. Engaging: Does it sound like you or does it sound like a cyborg? With such a crowded atmosphere online, an authoritative or friendly human voice is essential. Content nowadays should read or sound like a conversation, not a document or presentation.

4. Calls To Action: Draw your readers in with engaging language and tone, and always – always – include a Call To Action (CTA). This could be in the form of a downloadable resource at the end of a blog, or an invite to answer a question in the comments. Without this, your efforts are being wasted. It’s no longer enough to publish information that is just useful – you need people to engage with you and take an action that will provide value.

5. Contextual: Cross-device marketing is making headlines for a reason. Audiences are using different devices, sometimes all at once. Tailor the content for the platform. For example,  if you’re making long form video content make sure it’s on Youtube, and edit it down for Instagram and six-second Vines. Context is king!

6. Topical: Stay plugged in to what your audience is talking about by regularly checking the news and social media to monitor your audience’s most pressing issues. There are so many tools on the internet like Google Trends, Quora and Twitter. If something relates to your business, offer a position and get your audience talking about it.

The internet doesn’t need any more “Productivity tips from top CEOs”. We need to be making better, faster, smarter content for a better, faster, smarter audience.

So, how will you engage your readers? Let us help you. Contact us at hello@mutant.com.sg.

WORDS CTA-order