Whether you’re a business owner or digital marketer, it’s getting increasingly difficult to produce unique content that excites readers. You write more, publish more, but so does everyone else. So how exactly do you make your content stand out and and engage with your audience?
One of the most effective and popular ways to capture attention these days is by creating visual content in the form of infographics. These highly informative graphics strategically combine text, images, and icons to present the most important information in an easy-to-understand manner, and here’s why you should use them:
They easily capture attention
Humans are impatient and visual creatures. This means we want the facts fast. Infographics do the job perfectly because they effectively summarise important messages and statistics. Figures are made bigger and bolder, text is significantly reduced, and images are placed in all the right places. Not only is this aesthetically pleasing, but it also doesn’t put us to sleep. We no longer need to scroll to the end of a five page article to understand the main message — we get everything in just one glance. Check out this great example below:
They increase your brand awareness
Infographics are designed to showcase relevant messages and information, and nothing else. More often than not, they also include the company’s logo, introduction, website URL, contact information, etc. Even if your target audience may not read every single word they will definitely remember your brand’s unique visuals and key takeaways.
Take a look at the example below where LinkedIn highlights the benefits of using the platform. The graphic is simple, to the point, and easy to digest – it’s much clearer than having to read a 1000 word piece of content.
DID YOU KNOW? When used properly, infographics can help to increase your web traffic by at least 12% because people become more aware of your brand and its online presence.
Others want to share them
One highly commendable characteristic of infographics is that the inherent design allows them to be portable and easily embeddable. Including an embed code along your infographic enables it to be shared on any platform, whether it’s a blog, news article, powerpoint deck, or even your own website. The embedded infographic is linked back to your site automatically, which also helps to increase traffic and click throughs.
Infographics may require slightly more time to plan, create and execute, but they’re definitely worth the effort. With the advancement of technology, it’s crucial for your business to hop on the digital bandwagon and capture readers with exciting and informative visuals.
Need help with your visuals? Drop a message to hello@mutant.com.sg
