360-Degree Branding: Key Takeaways for 2024
Learn how influencer marketing can benefit your brand’s outreach and consumer engagement with genuine connections and tailored strategies.
Cultivating Relationships with Influencers for Long-term Brand Success
Learn how influencer marketing can benefit your brand’s outreach and consumer engagement with genuine connections and tailored strategies.
Here’s Why Podcasts Are PR Game Changers
Dive into the rising influence of audio content, discover how brands leverage podcasts for strategic communication, and learn why partnering with a PR agency can maximise your impact
Unlocking the Fun Side of Corporate Social Media
Learn creative ways corporate brands use humour, trendjacking, memes, sarcasm, behind-the-scenes glimpses, and interactive content to connect with audiences.
How To Respectfully Participate In Thailand’s Songkran As A Western Brand
Thailand's Songkran Festival, or Water Festival, is considered Thai New Year and is a highly anticipated event symbolizing purification, renewal, and celebrati ...
Nurturing Media Relations During Ramadhan Month: A Guide to Culturally Effective Media Engagement
Ramadan, which began this month, is one of the most significant religious events in Indonesia – and is often considered a great time to reach consumers who are ...
You Cannot ‘Inspire Inclusion’ Without Intersectionality
Another year, another International Women’s Day. I love this day and believe it to be extremely important, but I won’t lie—I grimaced while writing this becaus ...
PR vs Content Marketing: Maximising Your Budget
Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people, but are expected to produce ...
The Enduring Relatability Of Taylor Swift: What Brands Can Learn From The Superstar
No matter where you look, it’s hard to avoid Taylor Swift. Whether it’s a new album announcement, her romance with a professional athlete, or the economic impa ...
Captivate Your Audience with Compelling B2B Brand Narratives
Brand stories are everywhere. Whether you’re on social media or a company website, watching a makeup tutorial or inquiring into landscaping services, you’l ...
Is AI The End Of Human Creativity?
As a creative, I’m not a fan of AI. Sure, I’m in awe of the technology. The fact that it can spawn an infinite amount of possibilities generated by prompts ...
B2C PR vs B2B PR: How To Be a Pro In Managing Both
Since starting my career in public relations (PR), I’ve had the opportunity to work with different clients across various industries including technology, cons ...