Most people have a broad idea of what a content strategy entails, but in our experience, the nitty gritties can be harder to pin down.
While the definition of content strategy may vary depending on the brand or industry you work in, it generally means the creation and distribution of content to achieve business goals. This can typically include generating more customer leads, boosting engagement and downloads, or getting people to share your content.
While it’s tempting to assume that content production lies in the remit of your marketing or PR teams, making sure it actually delivers results requires dedicated skill and expertise. Keeping it strategic also requires knowledge of other functions such as corporate communications, social media and business development. Armed with knowledge from various disciplines, a well-crafted content strategy can do wonders for your business — but only if you consistently put out high-quality content that delights and engages your audiences. Here are some of the benefits of having one:
A consistent brand voice
From press releases and marketing material to social media posts, websites and more, a good content strategy can help you ensure that your brand’s tone of voice and style remains consistent across different types of media. It can also help set the standard for how you want your brand to be presented to the public – especially if you have multiple people writing and posting your content.
Do more with a seamless editorial and communications strategy
When it comes to launching a new campaign, announcing a corporate rebrand or an exciting new business venture, things can quickly go south without a clear content direction. Coordinating the production of content for different platforms can be painstaking, especially if social media is involved and you have to respond to your audience or media in real time.
However, with a content strategy that oversees the entire content production process – from the initial brief to community management, you can be assured that the development process won’t be hampered by uncertainty. With a series of robust checks and balances in place, you can consistently put out high-quality content
Build solid media relationships
There is great value in cultivating solid relationships with the media. Even if you don’t become a thought leader overnight, it’s definitely something you can work towards. Media exposure is undeniably beneficial for your business (as long as it’s positive) and brand.
By making thought leadership a core aspect of your content strategy, you can position senior team members as industry leaders via op-eds, LinkedIn content or media interviews. Share your company’s perspectives in a clear and concise manner, and you will not only make a splash in the business community, but you will also establish yourself as a reliable expert that journalists can turn to when they need a quote.
These are just a few benefits of investing time and effort into creating a dynamic content strategy. If you’re interested in crafting this sort of content plan or want a bit more information if you’re unsure – feel free to reach out to us!
Need to develop a content strategy but don’t know how to go about it? We can help at: [email protected]